So, if we're doing a story about a guy who eBays stuff to make money, we can get a pic of the person on their computer, doing eBay postings and/or eBay sales. If we have a story about the minimum age, maybe we get pictures of one of the interview subjects at their job,flipping burgers or waiting tables or whatever.
Regardless, we need to make sure we have humanity and animation. Just taking pictures of buildings or signs or things without people or activity are a sure way to come up with a photo that adds nothing to the story.
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